Ralph Yirikian — VivaCell-MTS general manager 2004-2022, now CEO of Ucom
Lebanese-born Armenian telecom executive. Led K-Telecom CJSC (the legal entity behind VivaCell → VivaCell-MTS → Viva-MTS) for 18 years (Nov 2004 — Jun 2022), including the 2007 MTS acquisition and the 2014 SRC receipt-back lottery tender win. Since March 2023, CEO of Ucom CJSC (Galaxy Group). State honors: Movses Khorenatsi Medal, Anania Shirakatsi Medal, Order of St. Gregory the Illuminator.
Last reviewed Jun 2, 2026
Ralph Yirikian
Active- Armenian:
- Ռալֆ Յիրիկյան
- Russian:
- Ральф Сезарович Йерикян
A nodal figure in Armenia's commerce-side fiscal narrative: born in Beirut (1967), trained at the American University of Beirut, came to Armenia in 2001 on a LibanCell business trip to Karabakh, ran Karabakh Telecom from 2002, and led K-Telecom CJSC (the VivaCell-MTS legal entity) from November 2004 through June 2022 — including the 2014 receipt-back lottery tender win that put VivaCell-MTS branding on the back of Armenian fiscal receipts for a ~$1.5M prize pool. After MTS exited Armenia in 2024, he stayed in the industry as CEO of Ucom (Galaxy Group), where he is current as of 2026.
Roles
- General Director (CEO), Ucom CJSC (member of Galaxy Group of Companies)—Ucom CJSC (Galaxy Group)Current
Since March 2023 · Galaxy Group official team page (current employer's bio) — galaxygroup.am
- General Manager, K-Telecom CJSC (later renamed MTS Armenia CJSC, then Viva Armenia CJSC) — operating the VivaCell → VivaCell-MTS → Viva-MTS brand sequence—K-Telecom CJSC / MTS Armenia CJSC / Viva Armenia CJSC
November 2004 – June 2022 · 18-year tenure; launched VivaCell on 1 July 2005, led the company through the 2007 MTS acquisition, the 2008 VivaCell-MTS co-branding, and the 2019 Viva-MTS brand simplification · Viva.am corporate history + Galaxy Group bio + EN Wikipedia — viva.am
- General Manager, Karabakh Telecom CJSC (Artsakh / Nagorno-Karabakh)—Karabakh Telecom CJSC
February 2002 – July 2004 · Galaxy Group bio + EN Wikipedia — galaxygroup.am
- Head of Administrative Unit, LibanCell (Lebanon)—LibanCell (Lebanon)
1999 – 2001 · In 2001, sent on a LibanCell business trip to Nagorno-Karabakh — his first visit to Armenia. This trip directly led to his Karabakh Telecom appointment the following year · Aurora Humanitarian biographical platform — direct quote on the 2001 LibanCell trip — aurorahumanitarian.org
Notes
Personal background
Born 16 November 1967 in Beirut, Lebanon, into the Lebanese-Armenian community (the patronymic Сезарович reflects the French-derived first name César, a classic Beirut-Armenian marker). Educated at the American University of Beirut, where he earned two Bachelor's degrees — Economics and Business Administration. Pre-Armenia career 1992-2001 covered administrative and management roles in Qatar (Al Maha Group Holdings), Cyprus (Nasser/Ghattas & Co), and Lebanon (LibanCell, head of administrative unit 1999-2001). Specific degree years 1991 (Economics) and 1992 (Business Administration) are reported by Wikipedia only — flagged here as single-sourced.
K-Telecom CJSC: one legal entity, four brand eras
K-Telecom CJSC was incorporated 2 November 2004 — Yirikian joined as General Manager in November 2004 and stayed for 18 years until June 2022. The legal entity is continuous through four brand eras: **VivaCell** (commercial launch 1 July 2005) → **VivaCell-MTS** (2008, after MTS's September 2007 acquisition of 80%; the legal entity was renamed MTS Armenia CJSC at this point) → **Viva-MTS** (2019, brand simplification) → **Viva Armenia CJSC** (March 2024, after MTS exited Armenia and sold to Cyprus-registered Fedilco Group Limited on 24 January 2024). Throughout, the state-registration number stayed 273.120.03909. This is why the SRC's 27 February 2014 receipt-back lottery tender lists the winner's registration date as 2 November 2004 — that's the founding date of the same continuous entity Yirikian led.
Anchor event: 2014 receipt-back lottery tender
On 27 February 2014, K-Telecom CJSC (the VivaCell-MTS legal entity, then nine years into Yirikian's tenure) was the sole bidder and unanimous winner of SRC tender «ՊԵԿ-ՀԴՄ-001/2014» — the right to place trademarks on the reverse of certain HDM-receipt batches. The offer: 7,200 MTS 970 phones (288M ֏) + 4,800 six-month MTS Connect internet plans with MF710 3G modems (~340M ֏) = ~627.8M ֏, roughly $1.5M at 2014 exchange rates. This is the strongest piece of public-record evidence of Yirikian's role in Armenia's fiscal-receipt economy. The tender protocol PDF (preserved via Wayback) lists Yirikian as the executive head of the winning entity. See [the full lottery story](/learn/fiscal-receipt-lottery) for the document trail.
JustQR launch (2021): the VivaCell ↔ Acba ↔ Future Payments triangle
On 3 September 2021, JustQR — a contactless QR-code payment system designed by Konstantin Saroyan (Secretary General of FEAS) — launched in Armenia as a joint product of three parties: MobiDram (Viva-MTS's fintech subsidiary, then under Viva-MTS GM Yirikian), Acba Bank (CEO Hakob Andreasyan), and Future Payments Systems (the Armenian Ingenico distributor, whose installed Ingenico POS base was the deployment substrate). The product made the Yirikian-led Viva-MTS the consumer payments wallet (via MobiDram), while Acba provided the bank rails and Future Payments the merchant terminals. This is the second documented intersection between Yirikian and Armenia's payment infrastructure — the first being the 2014 receipt-back lottery, seven years earlier. Caveat: Yirikian's personal attendance at the launch event was not independently confirmed in our research pass; we know Viva-MTS as company-level partner.
State and church honors
Yirikian is a multiply-honored figure in Armenia. State decorations confirmed across multiple independent sources: **Movses Khorenatsi Medal** (Republic of Armenia), **Anania Shirakatsi Medal** (Artsakh / Nagorno-Karabakh Republic), and **Order of Saint Gregory the Illuminator** from Catholicos Karekin II — the latter confirmed at the AGBU 87th General Assembly (October 2012) and in Armenian Weekly (December 2012). Galaxy Group's own corporate bio additionally lists Order of Honor, «For Services to the Motherland» 2nd degree, and the Mesrop Mashtots Order. Industry recognition: first-ever recipient of the AUA Business Leadership Award (American University of Armenia School of Business and Management, December 2011) — a status confirmed in the primary MTS.am Russian-language press release of 15 December 2011.
Open questions and unverified claims
Surfaced honestly so future readers can fill them in. **1.** Specific degree years 1991 (Economics) and 1992 (Business Administration) at AUB — only in Wikipedia; the institution and degree fields are multi-source-confirmed. **2.** Exact start month «November 2004» for the K-Telecom appointment — only in Wikipedia; «2004» year and «led 2004-2022» multi-confirmed. **3.** The 2007 MTS acquisition consideration — sources disagree: EUR 310M (banks.am), USD 400M (commsupdate), EUR 260M / USD 361M (tadviser). The MTS SEC 6-K filing should be read directly to settle. **4.** Yirikian's personal attendance at the 3 September 2021 JustQR launch — Viva-MTS as company-level partner is confirmed; his individual presence at the event is not independently verified. **5.** Documented regulatory disputes / antitrust criticism during his 2004-2022 tenure — adversarial search did not surface negative reporting, but hetq.am, civilnet.am, and aravot.am archives should be checked directly before treating his record as clean. **6.** Personal philanthropy and family-business ventures (chamber-of-commerce roles, foundation board seats, ownership stakes outside Ucom) — not surfaced in our pass.
Sources
- Galaxy Group official team-page bio (current employer) — galaxygroup.am
- Wikipedia (EN) — Ralph Yirikian — Wikipedia
- Wikipedia (RU) — Йирикян, Ральф Сезарович — Wikipedia
- Wikipedia (HY) — Ռալֆ Յիրիկյան — Wikipedia
- Aurora Humanitarian — biographical platform entry — aurorahumanitarian.org
- Viva.am — corporate history (K-Telecom → MTS Armenia → Viva Armenia) — viva.am
- Receipt-back lottery — fiscal.am narrative tying Yirikian to the 2014 SRC tender — fiscal.am